Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: 258 people a month arrive from Google, and 224 of them typed your name to get there. The site ranks on page one for almost every search that matters, solar grants, solar installation, solar panels tipperary, but at positions 4 to 9, below where most clicks happen. The reasons are mechanical. Every page title on the site ends in a dash where the company name should be. Four pages share one identical title. Whole sections of the site exist twice. It's all detailed below, with what to do about each one.
Your site ranks for 33 searches. The brand ones work: type your name and you're first, and that's where 224 of your 258 monthly visits come from. The rest of the rankings sit between 4th and 9th. On Google, the top three results take most of the clicks, and everything below them splits what's left. Here's what that looks like, search by search.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| eco solar energy | 140 | People typing your name. First, as it should be. | 1st |
| eco energy companies ireland | 390 | Your best ranking outside the name. | 2nd |
| solar energy near me | 140 | Just inside the top three. | 3rd |
| solar companies | 140 | About 12 visits a month, your biggest non-brand source. | 4th |
| solar panel installers near me | 110 | Someone ready to book a survey. | 5th |
| solar panels tipperary | 210 | Your home county. About 6 visits a month from it. | 6th |
| solar installation | 720 | Two of your pages carry the same title for this. | 7th |
| solar panel installation | 720 | Same again. 1,440 searches a month between the pair. | 7th |
| solar grants ireland | 480 | Four pages share the grants title between them. | 8th |
| grants for solar panels ireland | 1,300 | The biggest search on this list. | 8th |
| solar panels for schools | 590 | You have two school pages, and they share a title too. | 9th |
The pattern is consistent. Google clearly thinks the site deserves page one. It just can't tell which of your pages to send people to, and the page titles give it almost nothing to work with. So the site hovers at 6th, 7th and 8th on searches where the top three results take nearly every click.
None of this is a design problem. The homepage already does the hard part: real reviews, real install photos, clear services. These are problems in how the site describes itself to Google, and they get fixed by steady monthly work on titles, pages and redirects, not by a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here's the sum in its plain parts. The searches in the table above add up to more than 5,000 a month, and today they send you about 34 visits, because positions 4 to 9 collect what the top three leave behind. Every fix in this report is aimed at the same thing: moving rankings you already have up three or four places, to where the clicks actually happen. You know your average install value and your close rate. Run those against 34 visits a month and you'll see the room.
Your keyword count fell 6% last month and one ranking dropped out of the results entirely. ecohorizon.ie, the site Google sees as your closest competitor, ranks for 76 searches to your 33. The duplicate pages don't fix themselves, and every month they sit there is another month of grant searches landing somewhere else.